Logo & Trade Mark Design

Logo & Trade Mark Design

Your Logo Is Your First Impression Armed with a business plan and brand guide, it’s time to consider your company’s image. In a previous post, I mentioned I toyed with the idea of setting up my publishing company in the past but never followed through on the process,...
Brand Guide and Procedures Handbook

Brand Guide and Procedures Handbook

Establishing Your Brand If you read my previous post on creating a business plan, I mentioned that when setting up Up-Tempo Publishing, I didn’t need a business plan as my company’s purpose differed from most. Instead of a business plan, ChatGPT and I created a...
Creating a Business Plan

Creating a Business Plan

Planning Your Business Having a business plan is an essential part of starting a business. Think of it as a general guide to your business, its customers, how it earns money, and how it will grow now and in the future. I admit I’m unfamiliar with creating a business...
Domain, Banking, and Business Address

Domain, Banking, and Business Address

The Journey of Up-Tempo Publishing: Registering a Domain, Banking, and Business Address As Up-Tempo Publishing continues to take shape, the next critical steps in establishing a professional and legally sound business involve securing an online presence, maintaining...
Establishing the Business Structure

Establishing the Business Structure

The Journey of Up-Tempo Publishing: Establishing the Business Structure Starting a publishing company isn’t just about creating great content—it’s also about laying the right legal and administrative foundation. I had an edge in this area. As a professional private...